As the head of Global Commercial Operations for Uptake, Ajay Madwesh created a five-part video series on thought leadership. This is the fifth and final installment of the thought leadership series discussing how Business Value drives OT Transformation.
Read the video transcript below for your own convenience:
Business Value
The business value is the primary driver for any transformation. Often we see that there are people who build the platform, and they think the business value use cases will come and will be extracted through the data that we bring in. However, this is a very hard situation for clients because when they position themselves to think, “I’ll bring the data in,” – it is usually when there are only IT teams trying to do transformation used to come up with these situations. It is difficult because it doesn’t get enough funding or recognition, and you truly don’t achieve transformation at that point. The transformation comes starting from the business value.
For important drivers in the digital transformation, it is essential to ask yourself these three questions:
What are my high business value use cases?
How will I actually extract the value that I need?
How will that become part of the operational environment in which I work?
In all such transformations, it is important that the data that is needed to achieve the transformation is outlined at the very beginning. When you start thinking about what data really drives the business value, it’s more often the operational data.
IT data is important, but it is very hard to justify investments in large-scale digital transformation unless you have the operation data sets that support the business value.
In summary, at Fusion, we think of business value as primary drivers. Every time a client looks at business values, a driver almost always wants a product like what we have, which is the Fusion Data Hub
